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XING Events and Fanomena announce their partnership


XING Events, the only provider that combines event management software as well as business network, and Fanomena GmbH announce their business partnership.

Companies using the products of Fanomena GmbH (hileadzz and eventbaxx) and XING Events ( will be able to synchronize their participants via the open API, which makes the distribution of eventbaxx and business kits easy and efficient. Further use cases are planned.

eventbaxx and hileadzz demonstrably offer improved customer satisfaction and an attractive channel for sponsor income as well as for the distribution of content in the event environment. Marc Grewenig, founder of Fanomena: “There are
conferences, trade fairs and companies that use our platforms to expand the benefits for partners and sponsors and create a new marketing channel to communicate with the visitors of an event. The Cooperation with XING Events is a success for us and shows the high relevance in the market. We appreciate the open nature of XING events and look forward to the

Verena Gladiator, Partner Manager of XING Events, sees a valuable addition of the XING Events Partner Program with the two products of Fanomena:

“Digital Goodie Bags, as now used by our customers with eventbaxx technology. facilitate the exchange of important event content, such as discount codes or similar information, with the respective visitors. A Improved communication with participants, even before the event
makes it easy to import participant data using XING Events”, explains Gladiator. “With the cloud-based software hileadzz our organizers can now use a new form of leader entry. At the push of a button, the Participant data imported into hileadzz and synchronized with the CRM. So that we provide our customers with two further valuable instruments to help them event even more successful”.

More voices:

“The digital goodie bag from eventbaxx enabled us to go beyond the physical limits of our exhibition halls by distributing the content of all our exhibitors, partners and sponsors to our visitors before, during and after the SWISS-MOTO in an easy way.” – Andreas Sieber, Head of Communication of SWISS-MOTO

“Thanks to hileadzz we could increase the automization of our lead process by 79%, decrease the processing time and eliminate the error rate by media disruption. So far seperated systems are now working together smoothly and raise our data quality and the web2lead-time. With the business kits we have the possibility to send leads information packages individually customized towards their interests and can track in the dashboard which of them are in use.” – Julia Schmidt, Head of Marketing, Scheer GmbH

Contact Person:
Olga Baginski | Head of Marketing
Fanomena GmbH | Dudweilerstraße 71 | 66111 Saarbrücken
Tel +49 681 84492557|